Seeds
A contactless business card
Business card a small piece of paper that designed in a way can help being remembered and establish the beginning of a relationship regardless of the type.
Networking is now like an extra job a side, plenty of events are dedicated for people to do so, but with so many us out there, it is also hard to reach everyone and plant a seed in only few hours.
Lean canvas
Reserach
In order to get the concept clearer I began to do research, starting with the lean canvas, I must admit this method is very helpful when it comes to identify key points.
The Discovery phase
In order to get the concept clearer I began to do research, starting with the lean canvas, I must admit this method is very helpful when it comes to identify key points.
Goal
Design an app that can come already installed in your phone, it should look like a business card and should help users store, manage and exchange contacts efforlessly. the business card can be customised and exchanged contactless, it will only require settings for you to manage when to exchange as well as others.
Objectives
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Get all contacts in your list organised based on filters, specially in networking events when you may need get lots of business cards
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Avoid losing and carrying business cards
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Reduce cost on physical cards
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Customise or follow company design
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Set up a card holder to Manage contacts,
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See activity through dash board, to manage your list and keep tidy
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Import to CRM for business
WHY
Why creating it?
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To improve the way we build up social relationships, let the technology do its job and more time socialising
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To reducce cost of business cards making, more eco friendly, less waste of resources.
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One thing less to think about, simpler life
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Help users import all contacts to the phone or CRM with just a click, reduce time on data entry
Why would the audience choose this option?
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Effortless
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Fun to desing your own business card
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Easy to use and set up
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its Eco friendly
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Affordable
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Accessible from IOS and Android
WHO
Who’s it for?
Gender:Any
Age: Above 15
Professional background: Any
Company : Any
Profile: Any one body that is interested on exchanging contacts, buid up a professional relationship. however this service could also be extended to kids to be identfied in case of emergency but that is just an asumption as more research needs to be done on specific audience.
Who are the stakeholders?
CF / Me
WHAT
What tasks are required to accomplish a goal?
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Set up profile
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Card look and feel
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Activate
Admin - Companies
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Log on to the website, check dashboard check for duplicates
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Import to CRM
What is the drive / motivation?
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Get relevant contacts effortlessly while you socialise
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Get yourself a modern business card always with you
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Keep all your contacts organised
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Choose when to share your business card
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Low cost involved
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No cards to carry or lose
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Eco frinedly
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Manage your contacts with filters
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Save time on data entry
HOW
How will it be used?
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Desktop online access
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Mobile app
WHERE
Where from platform (device) are we using to solve the tasks?
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This app will be available on IOS and Android, Windows
Where is this task performed? (location)
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Users will be able to use this service from anywhere
User Types
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Any individual
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PA (Company)
Hypothesis
A supposition or proposed explanation made on the basis of limited evidence as a starting point for further investigation.
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Users will not need to take their phone out to capture contacts while networking or socialising
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lots of users forget / run out of business cards
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lots of users dont have a business card as there is cost involved
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lots of users lose all business cards therefore lose contacts
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Companies secretaries dedicate long hours on data entry
Method
Interview: see survey
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I want to know if user is employed / freelance?
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have a business card?
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How important is to have a business card
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Do they actually enter details on the phone?
Research
Thanks to all the feedback I collected I was able to identify 4 types of personas
User stories & flows
Wireframes
After a couple of iterations I moved to the high fidelty wireframe
Style
This is my favourite part, to be able to translate all my research into a graphical way so I can awake emotions through the design and create solutions or bring fun trought a design.
For this style I was inspired by ‘type design’ where there is a balance of typography, lines, colours. It is a very minimalistic approach but given that Seeds requires.
Some visual manipulation from user i thought this is perfect.
Prototype
Login
Users are required to log in with their account details
or social media
Otherwise the user can access the app as a guest, there
a demo will be shown and some features
Create an Account
Pro: account simply require the user to enter basic
details.
Company: requires a bit more detailed information
specially registration and no of employees for the
plan to be allocated
Home
Introduces the visitors a starting point for the business card to be set up in only few steps: Profile, Design Connect
Profile
As mentioned above the business card is divided in 3 areas this section holds relevant data of the user profession, which will be used on the card once exchanged.
Design
This section gives the user full control of how they want the card to look like by choosing a template, designing from scratch or uploading an image. The latter is mostly for companies.
Template
Users will be able offered an extensive collections of templates based on their profile, personality or prpfession, each option style will contain 5 templates
Designer
The designer will offer a rich creative editor, where the user can create its own card if none of the templates is selected.
Upload
If the user already have a business card, all they need is to upload an image of the card.
Connect
Here the user will specify the settings and activate the card by making a payment.
Upload
If the user already have a business card, all they need is to upload an image of the card.
Activity
Users will be able to get a first glance information about their contacts and activity such as copany website visit and Linkin profile
Cardholder
Here the user will hold all his / Her business cards, there will contact features such a messaging, calling when required
Feedback
To help us improve the experience and current and new features