Audio tour

Explore the world’s most fascinating places with the people who knows them best.

Detour is a platform that offers a audio service tour walks in 17 cities, this service is a new way to experience places.

Each tour audio is created by a local so any one can add a tour anywhere they are.

Project: redesign mobile app

Part I — Starting from choosing an app

Why I’d like to work on this project

I choose to work on this product as the service can benefit the global community, it provides options so people can make the right choice while exploring the world or the city we live in. We can help enhance the experience and inspire them by transporting them to places they never knew about. this is also a great source of education.

Part 2. Discovery phase

I started by looking and evaluating the existing application and its fuctionality so i could understand

the overal service, togher with a list of questions to help me identify areas for improvement.

WHY

Why improving it?

Why would the audience choose this option?

WHO

Who’s it for?

Who are the stakeholders?

WHAT

What tasks are required to accomplish a goal?

What is the drive / motivation?

HOW

How will it be used

WHERE

Where from platform (device) are we using to solve the tasks?

Where is this task performed? (location)

Part 3. The method

How can the Principles of Lean UX craft a better user experience for Detour. As the service is already defined as well as the product to improve its features can be easily done applying the Lean UX.

Following this method I will start by understanding what currently exist. I will run a heuristic evaluation and focus on what is not working, and see how it can be improved.

Once I have identified the strategy, opportunities and motivations, I will define the goals applying Lean UX, will allow me to quickly produce test my ideas by using low fidelity prototypes so they and be tested then refined, through a number of repetitions.

How I would apply the principles to both user flow process and design?

I will break those goals into smaller steps and allow for multiple iterations. I plan to create a road map so i can plan the sprints

and spend short amounts of time on short segments of the process, and share, learn, revise, change or/and move on to the next.

Involve Users Early On

In order to maintain momentum all will be involved early, also for everyone to feel part of the project and be on the same page.

Practice Collaborative Design

Weekly restrospective meeting will be done, so we can discuss with the team success and failures this way we can quickly adjust, change or move goals and work on designs wireframes if needed.

Develop User-Centric Features

During our restrospective will also invite some of the users to get their feedback as well as each iteration where needed.

Remove Waste

We will focus on the goals only any additional enhancement will be added to the backlog, then revised for the next sprint based on priority / dependency and benefit.

Part 4. Conducting the Research

A supposition or proposed explanation made on the basis of limited evidence as a starting point for further investigation.

Users will use their phones to find city information
Users will be able to choose to review a place based on their circumstances, plan to go somewhere but don’t know where
Users would like to learn about places nearby Users could refer to review or ratings

Hypothesis

A supposition or proposed explanation made on the basis of limited evidence as a starting point for further investigation.

Users will use their phones to find city information
Users will be able to choose to review a place based on their circumstances, plan to go somewhere but don’t know where
Users would like to learn about places nearby Users could refer to review or ratings

Research Method - Interview

Synthesize

Everyone enjoys travelling, users look for information mainly through their phones and rather find out about a place during their visit.

Opportunity 1: Ito incentive the user the first tour is free so that the user can experience our services and get to see how our tours are fun and engaging.

Users would be interested to read reviews, however i don’t see much motivation to share their experiences, perhaps here is an opportunity 2 to get feedback in a very simple and informative way after the tour.

User would like to receive suggestion based on cost savings for nearby attractions

This service should also provide a video and text.

Part 5. Primary personas

Part 6. User stories

As user i want to download the app

As user i want to have options to login so i ca access the app faster

User type

if existing user i want my login details stored so i can access fast if first

time user i want to browse the app so i can decide if i like it

Home page

As user i want to search for a city or a place so i can see the place

selected and its surroundings As user i want to select a tour of a specific

place so i can learn and enjoy

Tour

As user i want to play to the tour audio or video, so i can be guided

As user i want to select a point location within the tour in case i cant do all

tour or i choose only some places As user i want to share the tour with friends

so i can promote the app, place and meet at the location

as user i want to rate the tour so i can let other user know it quality

Recommendations

as user i want to search restaurants nearby so i can visit and plan

as user i want to search entertainment nearby so I can visit

as user i want to search for activities within my budget so I can plan my

budget as user i want to search coupons for promotion discounts so I can save

Functionalities

as user i want to download coupons for promotion discounts so i can get

deal and save as user i want to give feedback so i can help improve or

reward the service

as user i want to add a tour so i can participate on expanding the tour's library

as user i want to rate the narrator so i can help improve or reward the service

Payment

as user i want to pay the tour i can access the rest of the tour(s) as user

i want payment options

Library

as user i want to download a tour so i can use it off line

as user i want to add tours to my library so i can remember where u i have

been as user i want to organise my library so i can have all organised and in

one place as user i want to delete my library so i can only keep what i need

Part 7. User flow

Part 8. User testing

Quantitative

App download per month

This will indicate how popular we are among competition

User registration

This will indicate the experience and satisfaction the user have after playing the first tour

Tour rating

This will indicate how useful and engaging the tour was

Tour cost

This indicates if people are willing to pay for the tours

Qualitative

This will indicate how much fun, good experience and service users had to recommend the app

Your feedback

This will help us gather users satisfaction

Part 10. Feedback loop

This stage was extremely valuable, for both not only improving the design and flow of the app, it also confirmed I was on the right path.

I learned a lot from others knowledge and points of views, I made several changes to the initial design and I could see the a much more polished result.

Part 9. Wireframes

High fidelity

Part 11. Mockups

Part 12. Prototype

Detour is a platform that offers a audio service tour walks in 17 cities, this service is a new way to experience places. Each tour audio is created by a local so any one can add a tour anywhere they are.

1 Login / Register

The User is given 2 options to login such as account details or social media.

2 Home

The user starts by searching a destination, the results will display relevant information about the city/ location, the user can swipe left / right to see image gallery or tap the image to access the tour.