The idea
Is to build a product and service that allows users to hire or rent their artwork at affordable price and for a period of time, be part of a cultural trusted community and give reviews of the art work, the experience and finally support the artist.
This service will allow everyone to make some revenue on their investment while it gains capital cost. In addition some of the artwork will be displayed on black walls.
Discovery phase
Product identification
In order to put all the ideas in place and for it to make sense to the users I used a really good method called the Lean canvas (referenced Medium.com, Steve Mullen)
Research
Goal
Design an app that can help users rent / hire art effortlessly. the app will be an online gallery, people can add reviews of the work and book a piece and make an offer if they like. The delivery and collection will be part of the service cost as well as the insurance.
Objectives
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Get your part of the art community
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List your art work
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Book / deliver artwork for events, pleasure, etc
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Makes art more accessible to everyone
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Users can make money out of it, while it gets valued
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Promote artist
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Allow users and companies to alternate artwork in their
Why
Why creating it?
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To make art more accessible to everyone
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To generate profit from the investments while it gains capital value
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Alternate your pieces after several years, if desired
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To promote more artist work
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Companies can change art more often if desired
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To circulate art more
Why would the audience choose this option?
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Pleasure to have new pieces of art at home
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Profitable
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Easy access to new art pieces
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its friendly as it creates a community
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Affordable
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Safe
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Effortless
Who
Who’s it for?
Gender: Any
Professional background: Any
Company: Any
Profile: Any one body that is an Art lover, interested in exchanging art, be art of the cultured art community and wants to make money and supports the artist. This service could also be used by companies and small businesses.
Who are the stakeholders?
CF / Me
What
What tasks are required to accomplish a goal?
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Setup profile
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upload your app images
What is the drive / motivation?
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Make money of your artwork while it gets capital value
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Get different art at home or space for a period
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be part of a Art community
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Promote artist
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Make art more accessible to everyone
How
How will it be used?
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Desktop online access
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Mobile app
Where
Where from platform (device) are we using to solve the tasks?
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This app will be available on IOS and Android, Windows
Where is this task performed? (location)
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Users will be able to use this service from anywhere
User Types
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Any individual
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Companies
Hypothesys
A supposition or proposed explanation made on the basis of limited evidence as a starting point for further investigation.
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Users will be able to look at the online gallery and book a art work for a period of time
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Users will be able to afford having an art work for a period of time
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Users will be able to rent their work for a period of time
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Logistics will be added to the service cost
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Companies will be able to hire art work too
Research method
Survey: https://carolina247.typeform.com/to/yEsmk4
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I want to know if user are interested to hire art for a period
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I want to know if user are interested earn money from their art
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I want to know if they are comfortable or like changes in their environment
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I like to know if they would be interested to integrate, to artist community and expand their knowledge in art
Synthesis
The user’s primary goal is to solve a problem that arises from socio- economic barriers. The app does not seek to solve said problems. The solution is to present users with options tailored for their specific needs by personalizing search results. Users can find services designed to tackle their specific socio-economic issues.
Main Personas
After I collected the survey results I have identified 3 main personas which then help me create user stories and flows.
User stories & User flows
The feedback I received from the surveys was really helpful, I was pleased how much thought the volunteers put into this and gave lots of ideas as well as flagged many concerns.
Design phase
The brief
Goal
The goal Is to build a product and service that allows users to hire or rent their artwork at affordable price and for a period of time, be part of a cultural trusted community and give reviews of the art work, the experience and finally support the artist.
This service will allow everyone to make some revenue on their investment while it gains capital cost. the product is an app gallery where user will be able to browse, search on artwork. users will be able to set up their profile, create their own gallery, set availability, book pieces of art for a period of time and give reviews on both the owner and artwork.
Finally build up a trusted community where you, artists, investors and collectors can share their experience of the service and opinions about art.
Budget
As the nature of the app is to book or hire artwork, the security level needs to be really high as payments and data will be exchanged, the supporting tools for this app would be a robust database that holds all the user's profiles, image gallery the majority of the budget will be allocated by priority.
Product Design: this entitles research, UX, UI Design and testing Engineering.
Security: to ensure data and payments are managed accurately and meet standards to build trust with users.
Development: The black Gallery will deliver a very simple interaction however its complexity is high as there will be the management of bookings, payments, profiles, dashboards & APIs
Marketing: To make sure the brand builds reputation and recognition, marketing campaigns and advertising needs to be in place.
Photography: Some or most of the work may need professional photography, part of the budget will be allocated to this resource.
Website and app: Maintenance of both the website and App and the addition of new features.
Potential sources
Potential sources
The Black Gallery is a great opportunity to promote the artwork of local museums, churches as they will have more art than residence we could get a fee from them to help support the website and app development.
Government
The black Gallery would be promoting cultural areas such as museums, galleries to arrange to meet up with the locals or art communities.
Insurance and logistics companies
Would be interested to join our services and a fee from them could be used to continue the development of the service.
Scope
The scope of this service is hypothetical as this service does not exist.
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It is not required to sign up on the app, any user can search for art, browse the galleries
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Minimal information about the artwork will be displayed, reviews, artist, availability, and cost
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Keeping information real-time is also crucial for our service.
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Use notifications to help to know when a piece of art is available
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Creation of an own gallery will be offered
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Share through Social media
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Rating is also important to make the experience of the service better
Style mood
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The website and app should be clean to look at
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The website and app should be modern and minimal and the background can switch from
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Black or white depending on the work and artist preference
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The emotion should be friendly, relaxed, creative, cool.
Typography
The font should be Sans serif, no italycs, underline can be used to higlight (type design can be added) friendly.
Mood boards
Style guide
Wireframes
This stage was very iterative, I changed the desings at least 3 times, this was a really good exercise to think outside the box even further.
1 Create an account
Users are required to log in with their account details or social media.
There are two types of users individual or corporate on your needs as a Company or individual - Pro
Otherwise the user can access the app as a guest, so they can browse the art gallery.
2 Home
The user will find the artwork on display. each show will will have a short description plus few details.
3 Image description
A more detailed description and functionality options for the user to interact.
5 Add art
The user will be able to add his/her piece(s) of art for hire, set availability. Some of the artwork can be displayed on black / white
background depending on owner or artist requirements.
7 Events
The user will be able to view the events organised by the gallery.
The users are able to select an event to see full details.
4 Search
The user will be able to search
by artist, colour, theme or city
6 Profile
The user will be able to add his/her details, an introduction is required about the user, contact, address & payment details.
8 Feedback
Feedback is really important, Art pieces are really personal and we want to help the users build trust in the service and at the same time enjoy, discover and share with the community
Prototypes